If your brand used to deliver products in plain boxes, it’s time to upgrade your packaging. Using traditional packaging can leave your brand behind in the race. What to do? The most popular way to give your products and brand unique representation is custom packaging. It is challenging for your brand to stand out, but you need marketing tools to communicate with customers and to build a strong brand identity. In addition, custom boxes are durable and protect your goods.
You need durable boxes if your brand makes delicate products. If we talk about makeup products, they are high-end items that need protection and also should be presented in an engaging way. Some of these products can get damaged if they get air exposure. Do you know why? Because they can absorb moisture from the air, which can increase their risk of damage.
This article will help you learn how you can design your Printed Makeup Boxes to uplift your brand.
How to Make Your Packaging Appealing?
It is important to choose packaging that reflects your brand and also gives a glimpse of your products. Makeup products are delicate and need protection during shipment or during presentation. All you need is to choose every design element that can make your boxes appealing and urge customers to buy them. Let’s start our journey to explore how you can come up with the best packaging.
Learn about your customers
Before you start designing your packaging, the first step is to learn about the requirements of your customers. It can help you where your brand can start from. It is s fact that the cosmetic industry is a top-selling one as there is a high demand for makeup products. People use these items to enhance their appearance. It indicates that your packaging needs to be appealing if you want your products to stand out. There are many brands in the market that have been selling the products worldwide. If we take their examples, they use an engaging color scheme with quality products to meet the requirements of customers. It is important to consider what your customers’ demands are.
Size and Shape
It is a fact that every brand makes a variety of makeup products. Each product category may need multiple box sizes and shapes. Custom packaging gives the freedom to choose multiple sizes and shapes in boxes. Choosing a material that is flexible and versatile in nature is a suitable solution for your products. Do you know how? Because they are easy to collapsible and allow you to fold them in multiple dimensions.
Material
Choosing a material is the first step that you need to take. There is a variety of materials you can choose from, including kraft paper, cardboard, corrugated, rigid paper, etc. These are partially or completely recyclable materials yet durable as they add strength to boxes. You can choose kraft boxes for multiple sizes and shapes in boxes. They are durable but easy to collapsible, which allows them to fold in multiple dimensions.
For your luxury products, you need packaging that can increase their worth and give a classy appearance. Fortunately, rigid box packaging is the best match for your high-end products. They are made of hard paper that does not allow it to fold in multiple dimensions. But you can use rigid boxes in multiple style forms. They are also available in sleeve box and display box styles.
Engaging Design
Packaging is beneficial when it comes to building your brand a unique identity. Make sure you consider every design element. To create a powerful statement through packaging, you need to choose color schemes that reflect your brand’s nature and product quality. Using attractive packaging differentiates your products from others. Make sure you choose a color scheme that can catch the eyes of your potential customers. Printing your company’s logo and name on packaging boxes can also enhance your products. It helps your customers know whose products they are buying. Pictorial demonstration of your makeup products on boxes gives a glimpse to your customers what your product looks like.
Some products need sealed packaging, and it does not allow customers to see what is inside. Printing pictorial demonstrations on packaging boxes can help them see what they are buying.
Finishing Techniques
There is a variety of finishing methods you can choose from. These finishing techniques include UV spot finishing, matte finishing, gloss finishing, embossing and debossing, etc. Choosing such finish methods for packaging protects the design and keeps your products safe from moisture and other environmental elements.
Final Thought
Using custom makeup packaging can increase the visibility of your brand. It is important that you understand your customers and design packaging to meet their expectations. You can get quality packaging services from Pro Custom Packaging. We offer a wide range of product packaging styles using top-notch materials.
